Diamond Shapes
💎 Find the Diamond Shape That Suits Your Style

Diamond shapes fall into two main categories:
• Round Brilliant – the most classic and popular choice
• Fancy Shapes – all non-round diamonds, offering more individuality and variety
Round Brilliant
Style: Classic · Timeless · Maximum sparkle
The most popular diamond shape worldwide. Designed to reflect light extremely well, it offers unmatched brilliance and fire.
• Traditional tastes
• Engagement rings
• Those who want the brightest sparkle
Princess Cut
Style: Modern · Sharp · Elegant
A square or slightly rectangular shape with strong brilliance and clean lines. It’s one of the most popular fancy shapes.
Best for:
• Contemporary designs
• Minimal yet striking looks
• Excellent sparkle with a modern edge
Cushion Cut
Style: Romantic · Vintage · Soft sparkle
A square or rectangular shape with rounded corners, often described as “pillow-shaped.” Known for its warm, romantic glow.
Best for:
• Vintage-inspired jewellery
• Soft, elegant aesthetics
• Larger-looking stones
Oval Cut
Style: Elegant · Feminine · Elongating
An elongated version of the round brilliant. It offers excellent sparkle while making fingers appear longer and slimmer.
Best for:
• Graceful, modern styles
• Maximising visual size
• Classic sparkle with a twist

Pear Cut
Style: Unique · Graceful · Eye-catching
A teardrop shape combining round and marquise features. It can be worn pointing up or down for different looks.
Best for:
• Distinctive designs
• Slender finger appearance
• Statement jewellery
Marquise Cut
Style: Bold · Dramatic · Regal
Long and narrow with pointed ends, designed to maximise perceived size and elegance.
Best for:
• Making the diamond look larger
• Elongating fingers
• Vintage or bold designs
Emerald Cut
Style: Sophisticated · Clean · Understated luxury
A rectangular shape with step-cut facets. Instead of sparkle, it highlights clarity and depth.
Best for:
• Minimalist and luxury styles
• High-clarity diamonds
• Lovers of clean lines
Heart Shape
Style: Romantic · Playful · Symbolic
A bold symbol of love and emotion. Precision cutting is essential for perfect symmetry.
Best for:
• Romantic gifts
• Unique engagement rings
• Sentimental jewellery
Radiant Cut
Style: Glamorous · Modern · Brilliant
Combines the shape of an emerald cut with the sparkle of a brilliant cut, available in square or rectangular forms.
Best for:
• High sparkle with structured shape
• Modern luxury designs
• Statement rings
How to Choose the Right Diamond Shape
• For maximum sparkle: Round, Oval, Radiant
• For a larger visual size: Oval, Marquise, Pear
• For elegance & clarity: Emerald, Cushion
• For uniqueness: Pear, Heart, Marquise
• For everyday wear: Round, Princess, Oval